Step up your brand awareness.

With the rise of digital, companies are constantly fighting for a place in the mind of the consumer. MotionIcon presents an opportunity for businesses to maximise brand awareness and drive sales, not only nationally but globally, by offering a highly targeted and high traffic solution – escalator step branding. This moving medium of advertising is not only eye catching and innovative, but uniquely positions the brand within the mind of the consumer, allowing the company to be top of mind.

Since the early 1900s, escalators have become the most convenient way to get from one level of a building to the next. Escalator advertising has seen consistent growth over the years, to become one of the most preferred mediums for advertisers to creatively deliver a brand message. Micore Holdings was inspired to acquire majority equity in this existing product, expanding its partnerships across South Africa, Australia, New Zealand and Singapore.

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